Est. 2010 -- London, UK -- 100+ Countries
Europe's No.1 Sugar-Free Confectionery Brand
Diablo Sugar Free is the UK's first sugar-free confectionery brand -- proving that you can cut the sugar without cutting the joy.
It wasn't an epic origin story. It was a brainwave -- a founder who spotted a gap in the market that wasn't just about business, but about consumer choice.
In 2010, B Healthy Limited was incorporated in London with a single driving question: why should people with diabetes, dietary restrictions, or health goals be denied the pleasure of great-tasting confectionery?
From that question came Diablo Sugar Free -- the UK's first dedicated sugar-free sweet and chocolate brand. We launched our first product range in 2012: chocolate bars, sweets, cookies, and wafers. The response was immediate. Customers weren't just buying a product. They were reclaiming a pleasure they thought they'd lost.
Over fifteen years, that initial brainwave has grown into a global brand with millions of customers, two European warehouses, and a product range that spans every indulgent category -- from dragees and cakes to spreads, gummies, and hampers.
We believe snacking should be a pleasure, not a source of guilt. Every Diablo product is crafted so you can indulge freely -- whatever your dietary goals.
Removing sugar doesn't mean removing flavour. Our product development obsesses over taste, texture, and satisfaction -- because a treat that doesn't taste good isn't a treat at all.
With Halal, Kosher, Gluten-Free, and Vegan certifications across our range, Diablo is built for everyone -- from diabetics and keto followers to parents choosing better snacks for their families.
From our London head office and two European warehouses, we ship to 100+ countries. Guilt-free snacking shouldn't be a postcode lottery.
From a London startup to the world's leading sugar-free confectionery brand
Diablo Sugar Free is founded by B Healthy Limited in London -- the UK's first dedicated sugar-free confectionery brand.
First product range launches -- including sugar-free sweets, chocolate bars, cookies, and wafers. Customers respond overwhelmingly.
Muesli bars range introduced, expanding Diablo into the healthy snack bar category for on-the-go customers.
10,000 customers milestone reached. Diablo chocolate spreads launch -- bringing sugar-free indulgence to breakfast tables.
Range expands significantly to include gummies, sandwich cookies, and new cake varieties -- cementing Diablo as a full confectionery brand.
Major global partnerships established with leading distributors worldwide, enabling rapid international growth.
Second warehouse acquired in Klatovy, Czech Republic. Distribution doubles, establishing Diablo as the undisputed European leader in sugar-free confectionery.
Diablo now stocked in 80+ countries across Europe and Asia. The range surpasses 100 unique products.
Millions of customers. 100+ countries. 100+ products. Diablo Sugar Free continues to grow -- one guilt-free treat at a time.
Certified and trusted by consumers worldwide
Certified by leading Halal authorities. Suitable for Muslim consumers worldwide.
Produced and certified to Kosher standards for Jewish dietary compliance.
Selected products are gluten-free certified -- ideal for coeliacs and gluten-sensitive consumers.
Many products carry Vegan Society certification -- no animal products, no compromise on taste.
All products are formulated without added sugar -- sweetened with natural alternatives like stevia and maltitol.
Additional quality and dietary certification across select product lines.
Whoever you are and whatever your goals, there is a Diablo treat for you
Our no-added-sugar range lets people managing type 1 or type 2 diabetes enjoy confectionery as part of a balanced lifestyle.
Low sugar means fewer carbs -- perfect for those following ketogenic, LCHF, or low-carb dietary plans.
Athletes and gym-goers who want a treat without spiking blood sugar or derailing their nutrition goals.
Parents who want to offer children better-for-you snacks without sacrificing the fun of sweets and chocolate.
Everything you need to know about Diablo Sugar Free
Diablo Sugar Free is the UK's first sugar-free confectionery brand, founded in 2010 by B Healthy Limited. We offer over 100 products -- including sugar-free chocolate bars, gummies, sweets, cookies, wafers, cakes, spreads, and muesli bars -- available to customers in over 100 countries.
Our products are made without added sugar and are designed to support people managing their sugar intake, including those living with type 1 or type 2 diabetes. They are sweetened using sugar alternatives. We always recommend consulting a healthcare professional for personalised dietary advice.
Many products in our range carry Vegan, Gluten-Free, Halal, and Kosher certifications. Individual certifications are displayed on each product page. We are committed to inclusivity and continue to expand our certified product range.
Our head office is in Golders Green, London. We operate two warehouses -- one in Welwyn Garden City, UK, and one in Klatovy, Czech Republic -- enabling fast fulfilment across the UK, EU, USA, and the Middle East.
Diablo products use approved sugar replacements and sweeteners to deliver the sweetness you love without the sugar. Specific ingredient information is listed on each product label and product page on our website.
Yes -- we supply retailers, distributors, and food service businesses worldwide. Visit our wholesale page or contact us at info@diablosugarfree.com to discuss trade opportunities.
Chocolate bars12
Cookies21
Sweets & gummies11
Cakes & muffins15
Wafers4
Spreads5
Dessert sauces8
Dragees4
Muesli bars9
Gift boxes2
Hampers
Offers
